How do you include a new-look bottle in launch point of sale when the new bottle doesn’t even exist yet?!
No dramas! From being provided the bottle specs, we developed a render and 3D print-out, and then had our photoshop wizards bring it to life.
The result? Literally better than the real thing.
As the official beer of Spring Racing, we took the opportunity to launch our new bottles along with our very own James Boag’s chalices, which we also designed. The chalices became a style icon at the races and made quite a few appearances on social media.