Heineken 'RodeSter' Cooler-Bags
Premium design for Australian out and about lifestyles.
As part of the Heineken Occasions campaign, we designed the 'RodeSter' (Dutch for Red Star), a cooler-bag designed to hold 2 six-packs, for shoppers to literally 'Go With Heineken'. A gift with purchase that elevated social Australian beer occasions to an international premium level.
The classic cooler bag stepped-up with style.
