The Sydney Kings are committed to their community and promoting the sport of basketball across the Sydney Metropolitan area.

'We Are All Kings' was a campaign with the community of Sydney at its heart, introducing the players to the fans across multiple touchpoints, which appeared around the city and within the stadium.

Launching our ‘We Are All Kings’ campaign for the team, we wrapped Sydney’s 5-carriage light rail with our campaign artwork that escorted fans to and from Central Station to the Kings’ home of Basketball at the Entertainment Centre.

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