Budweiser EPL

PMG were challenged to develop a seamless Budweiser experience that connects the brand firmly with the English Premier League. PMG created 'The King Of Stadiums' live at Barasti the biggest beach club in Dubai. The perfect place for any consumer to engage with the football games and feel like a king.

We came up with a broadcasting station where guests could take photos and commentate on the game, alongside a prestigious Budweiser drinkers only area that included comfortable branded couches and bean bags positioned right in front of the big screen. The first 20 customer that sat in the area received two for one Buds during the game and captain arm bands to be identified.

Customers were also given loyalty strips after a 3 purchase buy of Budweiser, which entered them into a draw to win tickets for two to a high profile English premier league game.