Helga’s Bite into $2 Million in Prizes

Bite Into Helga's

From traditional white, to lower carb and gluten free, Helga’s is a staple brand in Australian’s homes. To drive trial and brand awareness, we wanted to encourage new and existing customers, to BITE INTO an amazing promotion, where consumers had a chance to win as part of a $2 million prize pool!

To do this, we conceptualised an eye catching key visual, that brought in store POS and digital assets to life.

The campaign ran over 12 weeks from Oct to Jan, and prizing really leaned into the summer theme with gift cards for Sunglass Hut, Coolcabanas, Budget Smuggler and SunnyLife, with the major prizing seeing 3x lucky winners take home a Weber Family BBQ!

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