Win Every Minute with Tip Top & Golden

To help Tip Top & Golden stand out in a highly competitive category, PMG developed a retail campaign inspired by the nostalgic Tip Top & Golden bakery delivery truck, creating a distinctive platform that could capture attention and bring the brand to life in store.

Designed with flexibility in mind, the campaign featured a modular suite of POS that could be adapted across multiple retail environments while maintaining a strong and consistent shopper presence. Supported by a high-frequency consumer promotion featuring Win $100 Every Minute and a major prize chance to win 1 of 4 Winter Escapes, the campaign combined eye-catching creative with an engaging promotional mechanic to encourage purchase and repeat participation.

To complete the shopper journey, PMG also designed and developed a custom microsite, creating a seamless path from purchase through to entry.

Delivered by PMG:

• Shopper campaign strategy
• Creative campaign concept
• Modular POS suite
• Consumer promotion creative
• Custom microsite