CHIVAS REGAL 18 RESTAGE LAUNCH

Set against the striking backdrop of the ME Hotel, the Chivas Regal 18 Restage launch event brought together heritage, craftsmanship and modernity in one unforgettable evening. A curated guest list of influencers, industry leaders and tastemakers gathered to witness the reveal of Chivas Regal 18’s refreshed packaging and bold new identity – Brilliant Takes Time.

To bring this vision to life, PMG proposed and orchestrated a collaboration with renowned Dubai-based artist Idriss B., whose bespoke sculpture symbolised time, transformation and craftsmanship – mirroring the whisky’s 18-year journey.

The experience unfolded through cinematic storytelling, bespoke cocktails and artistic interpretations of time – all designed to inspire content creation and spark conversation.