PMG managed the Absolut Rave Room end-to-end, from concept and design to build, staffing and delivery.
The striking two-story structure featured a mirrored tunnel entrance, a VR spray-painting experience, and a live stream from the Alchemy Stage to keep the energy flowing inside. The mezzanine offered a fresh perspective of the stage, while a glam-up station gave guests a chance to shine with glitter, gems and festival flair.
To extend the brand’s presence beyond the build, four Absolut cocktail-inspired roaming characters, including stilt walkers and high-energy performers, brought playful vibes to the activation zone and across the festival grounds..
