Inspired by Budweiser’s creative platform, The Beat is Yours to Take, the BudX Cube stood out as a hero moment at the UNTOLD main stage. The installation fused contrast and creativity, combining raw urban scaffolding with angular neon lighting and oversized bow-tie graphics to deliver visual depth, edge and energy.
Guests entered through a striking shimmer tunnel and discovered unexpected seating experiences – from aerialist silk hammocks for playful swinging to tucked-away spots made for laid-back lounging. Inside, a crowd-favourite silent disco offered a musical reset between sets, while a ball pit gave visitors the chance to dive in and win prizes.
