CHIVAS REGAL | MELBOURNE GP
To mark the launch of the 2025 Grand Prix season and celebrate the first full year of sponsorship of the Scuderia Ferrari HP team and brand ambassadorship of Charles Leclerc, Chivas Brothers hosted leading international media in Melbourne for a programme of curated brand experiences.
PMG delivered across multiple high-profile touchpoints, from designing and installing bespoke tablescapes for hosted dining and events to planning, coordinating, and executing intimate brand moments, including an exclusive collaboration with R.M. Williams that offered invited media a private boot-fitting experience.
The team also managed premium gifting, logistics, and POSM production, ensuring a seamless and elevated experience throughout the media journey.
FLOWER DRUM
RIVER CRUISE
R.M. WILLIAMS
VUE DE MONDE
