As part of the global Chivas Regal x Scuderia Ferrari HP partnership, PMG supported the global media and KOL programme at the Singapore Grand Prix, which also marked the regional launch of Chivas Regal Crystalgold. PMG delivered a series of off-track hospitality experiences designed to extend the partnership beyond the circuit and into the city.
The programme included a dumpling masterclass and dining experience with Michelin-starred chef Vicky Cheng, themed driver interview moments, a meet-and-greet with the Ferrari Team Principal, and a private lunch hosted by internationally renowned chef Dario Cecchini.
PMG also delivered theming and bespoke décor across a range of high-end venues throughout Singapore, ensuring a cohesive and premium brand presence across the full KOL journey.
