Entering its second year of partnership with Arsenal Football Club, Chivas Brothers hosted international KOLs during the team’s pre-season tour in Singapore. Guests enjoyed game day hospitality, exclusive player access, immersive football experiences and curated dining events.
PMG delivered premium branded gifting on arrival and executed a suite of football meets whisky experiences including a custom pie tasting for the quintessential game day experience. The team managed all logistics, adapting seamlessly to a fast moving schedule and oversaw venue styling across the stadium suite, transfer vehicles, restaurant settings and hotel rooms, each elevated with bespoke decor created specifically for the activation.
PIE TASTING
BAIA
VIP SUITE
