CHIVAS REGAL X SCUDERIA FERRARI 2025 | ABU DHABI

Race weekend was elevated with Chivas Regal at the Abu Dhabi Grand Prix, as PMG delivered the return of the Regal Terrace in partnership with Scuderia Ferrari HP. Building on the previous year’s success, an enhanced hospitality concept was brought to life at the W Abu Dhabi – Yas Island, reimagined as a premium, trackside takeover designed for high-energy race moments, immersive brand experiences, and after-hours celebration.

Created for an inner circle of VIP guests, the Regal Terrace offered uninterrupted views of the action, framed by refined architecture, premium finishes and bespoke Chivas Regal touchpoints. From arrival through to atmosphere, every detail was carefully considered to deliver an experience that felt exclusive, effortless and unmistakably Regal.